What do jockeys and auctioneers have in common?
When jockey Hugh Bowman passed the Cox Plate finishing post aboard Winx for her fourth consecutive victory, he triumphantly punched the air, knowing he had done all he could to give the horse the best chance of victory, and succeeded.
The result was the culmination of months of preparation by owners, trainer and jockey. Together the owners and trainer had primed the mare for the great race and Bowman had applied his touch in the lead-up and on race day, to put the icing on the cake. Each had played their specialist role.
At The Auction Company, we believe specialisation is the key to top performance, and are challenging the property industry to come around to our view.
Just like Winx's owners and trainer called on Bowman to ride her in the Cox Plate, we believe vendors and agents should turn to specialist auctioneers to bring the best result on auction day.
Much like a champion jockey, our specialist auctioneers take the time to get to know vendors and build long-term relationships with our agent partners.
This is a key element of our mission to get to know the intimate details of every property, in order to weave a compelling narrative on auction day, and give every property we auction the best chance of success.
The horse racing industry, like many others, has recognised that every element of the process, can and should be carried out by a specialist.
Why should property sales be any different?